Last week we were invited to do some live art after the play Allmänt Snö at Dramalabbet. They have invited great artist to do this after every play and we were honored to be invited, had a great evening and are satisfied with our creattion. For some reason we decided to do an inkprint blended with our usual favourite tools such as apraypaint, pens and brushes.
Manus & Regi: Åsa Olsson
Skådespelare: Niklas Engdahl, Meliz Karlge, Erik Magnusson, Sandra Andreis
Scenograf: Johanna Mårtensson
Producent: Pia Lindgren
Musik: Lisa Jonsson
12.02.2010
Björn Borg Co’s creative workshop
Björn Borg had a day filled with creativity and workshops at Subtopia. We were invited as Processleaders for 45 minutes of intese creativity with the companys 70 employees. We had arranged equal kits of a diverse range of tools for creating, and divided into 5 groups they set off to make 2 paintings/group summing up the days inspirational words. It was great fun to see how much of quality could be produced within 45 minutes, loads of spraypaint, acrylics, scalpells, tejp, stencils and pens.
Props made for 2 films, one short for TV-spots where the viewer got a code which if solved, led to the application and second movie on the web.
Props: Kollektivet Livet
Production designer: Wilda Wiholm
Director: Vesa Manninen
Production company: Hobbyfilm
05.02.2010
Gooh!´s New Walldesign
The headquarter of Swedish Reastaurant Opera Källaren’s brand Gooh! now has fresh walldesign in every bathroom. The theme is the journey of food through the digestive system…
29.01.2010
Workshop at Café Bonza
Last night we paid a short visit to Café Bonza, a youth hangout at Tyresö. We met a couple of really creative dudes and allthough they were slightly disappointed about the snowstorm preventing us from using aerosol outside, we used what we got and had a good time. Click image for movie.
KSU (Nuclear Safety and Training) was formed in 1972 by the Swedish nuclear power companies and is since 2000 included in the Vattenfall Group.
KSU delivers total solutions in the areas of education, development and consultancy. The company is responsible for job training and measures to develop staff skills in the Swedish nuclear power plants. The training takes place both through theoretical training and through training in simulators, which are copies of powerplant’s controlrooms. KSU is also implementing technical education / job training for maintenance personnel in work-like power plant environment.
Analysis Group is an independent working group of experts organized by KSU. The group monitors the public debate and initiate investigations and compilations. The information is then available for both power companie’s own personnel, opinion leaders, policy makers and the media.
Mission: Kollektivet Livet, together with Commercialart, produced an animated movie with the purpose to answer public questions and concerns regarding ionizing radiation. The movie was split into 7 chapters, each answering a question, and has been posted on KSU’s Youtube-channel to be easilly available to the public, in both a swedish and an english version.
24.01.2010
Snickarglädje
Client: Snickarglädje
Snickarglädje is a constructioncompany we recently provided a graphic profile.
Middagsfrid offers home delivery of ready-planned shopping bags with recipes, which give customers time to cook good food of the highest quality with good conscience. With a high commitment Middagsfrid increase awareness of climate-food and also regularly donates bags to families in need.
The comapny’s aim is to simplify dinner chores for families and other households who want good food on the table every night. Many struggle with the acquisition, planning and cooking and more people are choosing full-and semi-finished for lack of time and energy.
Mission: Refine Middagsfrid’s Graphic profile as well as consult the company regarding their presence on the internet.
Mission: Making Audio Pro the no 1 music application on MySpace
Our objective was to introduce the new loudspeaker Stereo Two and increase awareness of Swedish hifi company Audio Pro with focus on a broad and important target group – music lovers. We wanted to position Audio Pro within a context of lifestyle and encourage a broader consumer base to engage with the brand.
Our strategy was to create something that would be appreciated by the target group whilst positioning Audio Pro as a thought leader within music and sound. To fulfill this strategy we wanted to collaborate with musicians to lend credibility and buzz. Sharing music and information is a solid part of the social media landscape and a natural way for the target group to interact. It was important that the social media platform could easily be shared and passed on online which is why we decided to create a widget.
The implementations of the widget led to us collaborating with a leading Swedish DJ who selected of the music for the widget and daily updated it with new songs. As a compliment we did a series of video recordings with Audio Pro’s sound professor, where he explained the philosophy behind the brand. The widget was accessible via Audiopro.eu, Windows Live, MySpace, Facebook, and iGoogle etc.
Our goals were for the widget to be placed on 200 highly influential websites.
The widget became the no.1 MySpace application hit in the category “recent popular music” and the first Swedish music app on Facebook. It got over 5700 unique users on MySpace alone and an additional 1000 unique users on other internet sites. The collaboration involved 40 hot artists such as Promoe and Timbuktu. Positive buzz took place in blogs and forums with users talking about the brand within a context of “love for music”. Total reach amounted to 329 000 unique views a day. Reaching our goal of 200 websites by 3400 % and having the widget spread from Sweden to music lovers in countries as diverse as the USA, Russia and Spain we call our launch campaign nothing short of a success.
