We have an ongoing project with Riksutställningar (The Swedish Travelling Exhibitions) and Historiska (The Museum of National Antiquities) which will be ready in February 2011. The show is called “The journey back and forward”. As kids between 6-11yrs are the targetgroup, they are also important in forming the exhibition, and hence, we visited Visby, Gotland, for a workshop.
During the workshop we wanted the kids views on 2 matters. 1. How would their life look in prehistoric times and in the future.
To visualize this everybody choose their favourite summer-memory and illustrated it on a wall, looking like a stonewall, in a prehistoric interpretation, a todays interpretation and a future one. Doing it large on a wall together prevented to much hiding and thinking, and instead everybody got going directly and simultaneously shared ones thinking. 2. Important upcoming inventions.
Our part of the exhibition is about knowledge. We have defined development as knowledge about one thing + knowledge about another thing x imagination = inventions/development. We described this to the kids and then let them add knowledge they have about various things important to them, to make new inventions.
13.08.2010
Plüton Kärlek
During the last 12 years we have been working at a summercamp in the Stockholm Archipelago, named Ängsholmen. This is where we who today run Kollektivet:Livet’s Produktion met and it has become a strong tradition for us. Not only is it a place where kids grow with all the fun Camp is, so do we. While other companies spend loads of money and effort in teambuilding and Kick-Offs, we gather all this experiance here every summer and continuously broaden our network of creative, open-minded and skilled people. We also develop our own personas, playfulness and broadens our perspectives as well as stay in contact with the youth of today.
In 2007, we comenced a collaboration with Värmdö Kommun encouraging children with special needs caused by different disabilities to come out and enjoy this summercamp. We believe a disability is not a disability if we work together and during these years we have done many things first not thought possible.
In addition to our own personal development through these summers and years, we have all become experienced teambuilders, skilled sailors, qualified high altitude-workers, good organizors and pedagogical and trusted leaders.
As mentioned, this has become a tradition of ours and something we are strongly devoted to. If you whish to join us, have someone in your family would like too join or have any questions regarding this feel free to contact us!
13.08.2010
Forever Young
Client: Åkestam Holst
Mission: Strategy, non-traditional PR in Social Medias and production.
Brief: An increasing part of Posten’s business is to handle the postings of parcels, thanks to the e-shopping. Show people that the Swedish Post can help everyone to e-shop, including elderly people. Media budget: zero. Solution: 72 year-old Bo Brundin will buy his youth back on the Internet by re-creating his bachelors’ den from the sixties in NYC. All he has is an original picture and the memories from the best time of his life. The Swedish Postal Service helped Bo with everything from digital presence planning and strategic marketing tips, to logistics and establishment of website. Bo recorded film clips with his own webcam… Results: – The website had more than 1,2 million visits (population in Sweden is 9 million). – The campaign was covered by some of Sweden’s largest daily newspapers and national TV-channels, creating attention in media worth 9,5 times more than production costs (agency fees included). – Time spent on the internet, have increased by 44 percent, for the age group 66-76. Experts also claim a growth of 100 million euros in Swedishe-trade for the last 12 months. – The campaign ended earlier than expected, thanks to the massive support from the public, helping Bo to buy his youth back.
13.08.2010
Magical Christmas Cards
Client: Swedish Post
Mission: Kollektivet:Livet doing non-traditional PR in Social Medias
Creative Execution:
By collecting status updates and comments from Facebook then making them come alive in the physical world, Crispin Porter + Bogusky Europe created something original and unique. The target group was impressed by the personality and character of a physical Christmas greeting. Something they, in many cases, had never experienced before. This suited the brand like a glove. The Postal service wants people to feel that a physical letter is the most personal way of communicating. And you couldn’t find a more personal Christmas card than this. Each one reflecting the sender and reciever’s communication during the past year.
The creative solution to the brief/objective:
The strength of this campaign was two-fold, it spread itself through the actual physical cards delivered and also through social networking. The way this campaign combined the physical world with the digital was paramount in its success. To begin with, 100 cards were sent to chosen individuals in the target group. As a result, during the campaign’s short span (18 days) more than 5000 cards were made and delivered by the Postal service.
31.07.2010
ArtCamp2010
During one week in June, we arranged an artcamp at Livs Universitetet in the countryside for a group of young artists. Most of the attendees have a graffitibackground and during the week we did loads of workshops together with 3 of Swedens Graffitipioneers Blue, Puppet & Ziggy. After the week all outcome will be presented at an exhibition in town, and there will be shown numerous walls, posters, buildings, rock-carvings (viking-stylee), canvases and photos.
The week was amazing and big LOVE to our kitchen staff Ulf & Cilia, as well as our right hand man Anders Marcus!
Thanx for photos Mr. AM & Mr. Nordlindh
31.07.2010
Love STHLM 2010 at Strömparterren
Just next to the Castle lays Strömparterren, a spot for the major Club during the Royal Wedding festivities.
We were invited to to some pimpin’ of the waterfront, and got hold of loads of styrofoam, paint and cuttingwire!
20.04.2010
Film for Epson
Epson was hosting an event att Pause Ljud & Bild showcasing their new projectors. We produced this rather different invitation.
On our last project at the “Kronobergsgatan-wall” we worked with Salong Betong. Out came a tribute to “maskrosbarn” or “Dandelion-kids”, children with unfortunate home-situatuations but who make way anyway. Like dandelions growing up through the asphalt.
Big up to artist Bleckan / Salong betong, Highlights for sponsoring and NÄÄK for the music!
Philips Nivea for Men’s ongoing campaign “Malemonument.com” celebrates the sensitive man. On the site one can make a personal statue and if lucky, be the winner of this personal monument.
Kollektivet Livet produced this movie showing the process of making a monument of a friend.
30.03.2010
Animation for Audio Pro
Audio Pro have recently released their wireless speakers LV2, and we produced a short animated movie proclaiming the wireless future.
Production by Kollektivet:Livet, animation by Victor Tarré and music by MIR Crew
