Client: Åkestam Holst
Mission: Strategy, non-traditional PR in Social Medias and production.

Brief: An increasing part of Posten’s business is to handle the postings of parcels, thanks to the e-shopping. Show people that the Swedish Post can help everyone to e-shop, including elderly people. Media budget: zero. Solution: 72 year-old Bo Brundin will buy his youth back on the Internet by re-creating his bachelors’ den from the sixties in NYC. All he has is an original picture and the memories from the best time of his life. The Swedish Postal Service helped Bo with everything from digital presence planning and strategic marketing tips, to logistics and establishment of website. Bo recorded film clips with his own webcam… Results: – The website had more than 1,2 million visits (population in Sweden is 9 million). – The campaign was covered by some of Sweden’s largest daily newspapers and national TV-channels, creating attention in media worth 9,5 times more than production costs (agency fees included). – Time spent on the internet, have increased by 44 percent, for the age group 66-76. Experts also claim a growth of 100 million euros in Swedishe-trade for the last 12 months. – The campaign ended earlier than expected, thanks to the massive support from the public, helping Bo to buy his youth back.

Client: Swedish Post
Mission: Kollektivet:Livet doing non-traditional PR in Social Medias

Creative Execution:
By collecting status updates and comments from Facebook then making them come alive in the physical world, Crispin Porter + Bogusky Europe created something original and unique. The target group was impressed by the personality and character of a physical Christmas greeting. Something they, in many cases, had never experienced before. This suited the brand like a glove. The Postal service wants people to feel that a physical letter is the most personal way of communicating. And you couldn’t find a more personal Christmas card than this. Each one reflecting the sender and reciever’s communication during the past year.

The creative solution to the brief/objective:
The strength of this campaign was two-fold, it spread itself through the actual physical cards delivered and also through social networking. The way this campaign combined the physical world with the digital was paramount in its success. To begin with, 100 cards were sent to chosen individuals in the target group. As a result, during the campaign’s short span (18 days) more than 5000 cards were made and delivered by the Postal service.

Client: Edelman for Audio Pro

Mission: Making Audio Pro the no 1 music application on MySpace

Our objective was to introduce the new loudspeaker Stereo Two and increase awareness of Swedish hifi company Audio Pro with focus on a broad and important target group – music lovers. We wanted to position Audio Pro within a context of lifestyle and encourage a broader consumer base to engage with the brand.

Our strategy was to create something that would be appreciated by the target group whilst positioning Audio Pro as a thought leader within music and sound. To fulfill this strategy we wanted to collaborate with musicians to lend credibility and buzz. Sharing music and information is a solid part of the social media landscape and a natural way for the target group to interact. It was important that the social media platform could easily be shared and passed on online which is why we decided to create a widget.

The implementations of the widget led to us collaborating with a leading Swedish DJ who selected of the music for the widget and daily updated it with new songs. As a compliment we did a series of video recordings with Audio Pro’s sound professor, where he explained the philosophy behind the brand. The widget was accessible via Audiopro.eu, Windows Live, MySpace, Facebook, and iGoogle etc.

Our goals were for the widget to be placed on 200 highly influential websites.

The widget became the no.1 MySpace application hit in the category “recent popular music” and the first Swedish music app on Facebook. It got over 5700 unique users on MySpace alone and an additional 1000 unique users on other internet sites. The collaboration involved 40 hot artists such as Promoe and Timbuktu. Positive buzz took place in blogs and forums with users talking about the brand within a context of “love for music”. Total reach amounted to 329 000 unique views a day. Reaching our goal of 200 websites by 3400 % and having the widget spread from Sweden to music lovers in countries as diverse as the USA, Russia and Spain we call our launch campaign nothing short of a success.

Videoproduction in collaboration with

Client: Åkestam Holst

This campaign was carried out for Playground, a specialist retailer of hiking and outdoor equipment. Our mission was to do non traditional PR as well consult on the content.

Case movie from Åkestam Holst:

Sleepless at Playground – online on Vimeo.

Awards:

Client: Åkestam Holst

Stefan the Swopper from Stefan Byte on Vimeo.

The Swopper’s site

Awards: