Client: Åkestam Holst
Mission: Strategy, non-traditional PR in Social Medias and production.

Brief: An increasing part of Posten’s business is to handle the postings of parcels, thanks to the e-shopping. Show people that the Swedish Post can help everyone to e-shop, including elderly people. Media budget: zero. Solution: 72 year-old Bo Brundin will buy his youth back on the Internet by re-creating his bachelors’ den from the sixties in NYC. All he has is an original picture and the memories from the best time of his life. The Swedish Postal Service helped Bo with everything from digital presence planning and strategic marketing tips, to logistics and establishment of website. Bo recorded film clips with his own webcam… Results: – The website had more than 1,2 million visits (population in Sweden is 9 million). – The campaign was covered by some of Sweden’s largest daily newspapers and national TV-channels, creating attention in media worth 9,5 times more than production costs (agency fees included). – Time spent on the internet, have increased by 44 percent, for the age group 66-76. Experts also claim a growth of 100 million euros in Swedishe-trade for the last 12 months. – The campaign ended earlier than expected, thanks to the massive support from the public, helping Bo to buy his youth back.

Client: Swedish Post
Mission: Kollektivet:Livet doing non-traditional PR in Social Medias

Creative Execution:
By collecting status updates and comments from Facebook then making them come alive in the physical world, Crispin Porter + Bogusky Europe created something original and unique. The target group was impressed by the personality and character of a physical Christmas greeting. Something they, in many cases, had never experienced before. This suited the brand like a glove. The Postal service wants people to feel that a physical letter is the most personal way of communicating. And you couldn’t find a more personal Christmas card than this. Each one reflecting the sender and reciever’s communication during the past year.

The creative solution to the brief/objective:
The strength of this campaign was two-fold, it spread itself through the actual physical cards delivered and also through social networking. The way this campaign combined the physical world with the digital was paramount in its success. To begin with, 100 cards were sent to chosen individuals in the target group. As a result, during the campaign’s short span (18 days) more than 5000 cards were made and delivered by the Postal service.

Epson was hosting an event att Pause Ljud & Bild showcasing their new projectors. We produced this rather different invitation.

Ovanligt bländande Epson-kväll på Pause from Pause Ljud&Bild on Vimeo.

Client: CP+B Europe

Philips Nivea for Men’s ongoing campaign “Malemonument.com” celebrates the sensitive man. On the site one can make a personal statue and if lucky, be the winner of this personal monument.
Kollektivet Livet produced this movie showing the process of making a monument of a friend.

Audio Pro have recently released their wireless speakers LV2, and we produced a short animated movie proclaiming the wireless future.

Production by Kollektivet:Livet, animation by Victor Tarré and music by MIR Crew

Client: Kärnkraftsäkerhet och Utbildning AB (KSU)

KSU (Nuclear Safety and Training) was formed in 1972 by the Swedish nuclear power companies and is since 2000 included in the Vattenfall Group.
KSU delivers total solutions in the areas of education, development and consultancy. The company is responsible for job training and measures to develop staff skills in the Swedish nuclear power plants. The training takes place both through theoretical training and through training in simulators, which are copies of powerplant’s controlrooms. KSU is also implementing technical education / job training for maintenance personnel in work-like power plant environment.

Analysis Group is an independent working group of experts organized by KSU. The group monitors the public debate and initiate investigations and compilations. The information is then available for both power companie’s own personnel, opinion leaders, policy makers and the media.

Mission: Kollektivet Livet, together with Commercialart, produced an animated movie with the purpose to answer public questions and concerns regarding ionizing radiation. The movie was split into 7 chapters, each answering a question, and has been posted on KSU’s
Youtube-channel to be easilly available to the public, in both a swedish and an english version.

Client: Edelman for Audio Pro

Mission: Making Audio Pro the no 1 music application on MySpace

Our objective was to introduce the new loudspeaker Stereo Two and increase awareness of Swedish hifi company Audio Pro with focus on a broad and important target group – music lovers. We wanted to position Audio Pro within a context of lifestyle and encourage a broader consumer base to engage with the brand.

Our strategy was to create something that would be appreciated by the target group whilst positioning Audio Pro as a thought leader within music and sound. To fulfill this strategy we wanted to collaborate with musicians to lend credibility and buzz. Sharing music and information is a solid part of the social media landscape and a natural way for the target group to interact. It was important that the social media platform could easily be shared and passed on online which is why we decided to create a widget.

The implementations of the widget led to us collaborating with a leading Swedish DJ who selected of the music for the widget and daily updated it with new songs. As a compliment we did a series of video recordings with Audio Pro’s sound professor, where he explained the philosophy behind the brand. The widget was accessible via Audiopro.eu, Windows Live, MySpace, Facebook, and iGoogle etc.

Our goals were for the widget to be placed on 200 highly influential websites.

The widget became the no.1 MySpace application hit in the category “recent popular music” and the first Swedish music app on Facebook. It got over 5700 unique users on MySpace alone and an additional 1000 unique users on other internet sites. The collaboration involved 40 hot artists such as Promoe and Timbuktu. Positive buzz took place in blogs and forums with users talking about the brand within a context of “love for music”. Total reach amounted to 329 000 unique views a day. Reaching our goal of 200 websites by 3400 % and having the widget spread from Sweden to music lovers in countries as diverse as the USA, Russia and Spain we call our launch campaign nothing short of a success.

Videoproduction in collaboration with

Client: Åkestam Holst

This campaign was carried out for Playground, a specialist retailer of hiking and outdoor equipment. Our mission was to do non traditional PR as well consult on the content.

Case movie from Åkestam Holst:

Sleepless at Playground – online on Vimeo.

Awards:

Client: Åkestam Holst

Stefan the Swopper from Stefan Byte on Vimeo.

The Swopper’s site

Awards:

Alla Olika Alla Lika is a campaign by and for young people that engages youth to work against prejudice and discrimination. The campaign was part of a European Youth Campaign for Diversity, Human Rights and Participation during 2007 together with 41 other European countries. Sweden is the only country that will run the campaign for three years, until December 2009.

O/LIKA is Alla Olika Alla Likas trainersguide on how to work against prejudice and discrimination. In O/LIKA you will find the basis from the best methods and exercises from Swedish youth organizations to work against discrimination. It is accessible for eveyone, regardless to obstacles in the environment around us. The book is also available to download without graphics, pictures and with a typo to make it readerfriendly to everyone. All of the exercises in O/LIKA are norm-critical.

We have developed O/Lika-uppdrag into this campaign as a strategy to engage youth offline during workshops in schools, at summerfestivals and others places to encourage them to continue working with these issues and to spread the results online. The O/lika-uppdrag are different missions that can be carried out, 52 of these are presented in a card-deck, and when completed and documented these missions were viewed and spread at  AOAL’s channel.

Client: The National Council of Swedish Youth Organizations, LSU

Invitation movie to Alla Olika Alla Lika at elverket:

Invitation to AOAL’s party:

One mission: