The campaign: Asado is a barbecue culture from South America, which in principle means that the entire dinner is prepared on the grill. Usually, it has several kinds of ingredients such as meats, sausages, vegetables, cheese and bread which are over the fire for a long time. Now Lithells are launching a wide range of products perfect for Asado for the Swedes who loves to make barbecues during the summer months.
At the Lithells Asado site you were able to share your barbecue sessions of the season and able to compare yourself with others. You can also see your Facebook Friends’ barbecue exercises, how often they grilled and who barbecues the most where you live. But Grilloggen was also a contest where first prize is a trip to the Pampas to the whole family, All this was integrated in a wide range of media from traditional TV spots & retail to web and Iphone app.